Who Made The Trojan Horse? (Solved)

Trojan horse, huge hollow wooden horse constructed by the Greeks to gain entrance into Troy during the Trojan War. The horse was built by Epeius, a master carpenter and pugilist.

Who made the Trojan Horse idea?

According to Quintus Smyrnaeus, Odysseus thought of building a great wooden horse (the horse being the emblem of Troy), hiding an elite force inside, and fooling the Trojans into wheeling the horse into the city as a trophy. Under the leadership of Epeius, the Greeks built the wooden horse in three days.

Was the Trojan Horse a true story?

Turns out the epic wooden horse that gave the Greeks their victory was all a myth. Actually, historians are pretty much unanimous: the Trojan Horse was just a myth, but Troy was certainly a real place.

Did Ulysses make the Trojan horse?

In Homer’s The Iliad, an epic poem covering the story of the Trojan War, Odysseus comes up with an ingenious plan that wins the Greeks the war. The Trojan Horse, at Odysseus’s command, was built, then filled with Greeks.

When was Trojan Horse built?

The first Trojan Horse bears some striking similarities to the kind we face today. 1184 B.C.: During the Trojan War, the Greeks depart in ships, leaving behind a large wooden horse as a victory offering.

Who built the Trojan horse with Athena’s help?

The horse was built by Epeius, a master carpenter and pugilist. The Greeks, pretending to desert the war, sailed to the nearby island of Tenedos, leaving behind Sinon, who persuaded the Trojans that the horse was an offering to Athena (goddess of war) that would make Troy impregnable.

What is the name of the Cyclops?

After a time, a Cyclops, whose name was Polyphemus, returned to the cave. Leading his flock of giant sheep into the cave, he rolled a huge stone against the mouth of the cave to close the entrance.

Who was the real Achilles?

Achilles, the great warrior of renown whose feats were recounted in the Iliad and the Odyssey, was reported to be born of the goddess Thetis of the mortal king Peleus. Throughout the Iliad, there runs a conflict between Achilles’ power as the son of a god and his mortality.

Does Trojan Horse still exist?

According to the article they claim what they have discovered are remains of the legendary Trojan Horse. The remnants were assembled in a strange form, that led the experts to suspect they belong to the Trojan Horse. The wooden structure was inside the walls of the ancient city of Troy.

What city is Troy now?

The ancient city of Troy was located along the northwest coast of Asia Minor, in what is now Turkey. It occupied a strategic position on the Dardanelles, a narrow water channel that connects the Aegean Sea to the Black Sea, via the Sea of Marmara.

Why did Odysseus make the Trojan Horse?

After ten long years of camping outside the walls of Troy, Odysseus had an idea. He was known for not only being a strong military leader, but for being clever, as well. He encouraged them to build a wooden horse to leave outside the gates of Troy and claim that it was a gift for the goddess Athena.

What is the allusion of the Trojan Horse?

This is an allusion to the Trojan War, which the Greeks waged against the Trojans following Paris of Troy’s abduction of Helen. This is an allusion to the Trojan horse, a wooden horse that the Greeks built and hid inside in order to infiltrate the city of Troy. This is an allusion to Eos, the Greek goddess of the dawn.

Where does the story of the Trojan Horse come from?

The story of the Trojan Horse is well-known. First mentioned in the Odyssey, it describes how Greek soldiers were able to take the city of Troy after a fruitless ten-year siege by hiding in a giant horse supposedly left as an offering to the goddess Athena.

Who Killed Achilles?

According to legend, the Trojan prince Paris killed Achilles by shooting him in the heel with an arrow. Paris was avenging his brother, Hector, whom Achilles had slain. Though the death of Achilles is not described in the Iliad, his funeral is mentioned in Homer’s Odyssey.

Why did Paris accept Aphrodite’s bribe?

According to legend, Paris, while he was still a shepherd, was chosen by Zeus to determine which of three goddesses was the most beautiful. Rejecting bribes of kingly power from Hera and military might from Athena, he chose Aphrodite and accepted her bribe to help him win the most beautiful woman alive.

What’s the story of Helen of Troy?

Helen of Troy, Greek Helene, in Greek legend, the most beautiful woman of Greece and the indirect cause of the Trojan War. She was daughter of Zeus, either by Leda or by Nemesis, and sister of the Dioscuri. When Paris was slain, Helen married his brother Deiphobus, whom she betrayed to Menelaus once Troy was captured.

Inside The True Story Behind The Legendary Trojan Horse

Photograph by Adam Jones / Wikimedia Commons A facsimile of the Trojan Horse, at Dardanelles, Turkey. Ancient Greek legend has it that it was the Trojan horse that enabled the war-weary Greeks to eventually invade the city of Troy and claim victory in the Trojan War. Legend has it that the horse was erected at the order of Odysseus, who concealed inside its framework along with many other troops to finally lay siege to the city. Its architecture — as well as its function — was so monumental that it was immortalized in classical masterpieces for all time.

Historical scholars have recently questioned if the over-the-top exhibition of Grecian military strength was nothing more than a fiction, created to make the Greek army appear more like a heavenly force and less like the simple mortals that they actually were.

Irrespective of whether or not the Trojan horse actually existed, its significance in history cannot be overstated.

The Trojan Horse in theAeneid

When the Trojan horse appears in antiquity, it’s in Virgil’s epic poem The Aeneid, written in 29 B.C. by a Roman poet from the Augustan era, who was inspired by the story of Achilles and his horse. According to Virgil’s version of the story, a Greek soldier by the name of Sinon tricked the Trojans into believing that he had been abandoned by his men and that the Greeks had returned home. However, he claimed that one of his troops had left behind a horse as a homage to the Greek goddess Athena.

The Trojan priest Laocoön, on the other hand, soon sensed that something was awry.

Sadly, it was too late — “the horse had already reached Troy,” and thus was created the legend of the Trojan horse.

It is said that they should “pull the statue to her dwelling” and “give prayers to the goddess’s divinity.” We were successful in breaching the wall and allowing the city’s defenses to be penetrated.

An Early Skeptic Of The Trojan Horse Story

A drama by Euripides called The Trojan Women, which was written before the Aeneid, also makes allusion to a “Trojan horse.” Throughout the play, which was initially composed in 415 B.C., Poseidon (the Greek deity of the sea) addresses the audience as the play opens. For from his home beneath Parnassus, Phocian Epeus, assisted by Pallas’ craft, framed a horse to bear within its womb an armed host, and sent it within the battlements, fraught with death; wherefrom in days to come men will tell of “the wooden horse,” with its hidden load of warriors, said Poseidon in the opening scene.

Even though the wooden horse was appropriately represented in The Trojan Womenplay as a metaphor, the Aeneid’s representation caused historians to believe that the wooden horse was more literal, as well as really existing in the real world.

Pausanias, a Greek explorer and geographer who lived in the second century A.D.

Pausanias depicts a horse made of metal, rather than wood, that was used to transport Greek warriors in his book,Description of Greece.

But tradition has it that the horse was ridden by one of the most heroic of the Greeks, and the design of the bronze figure corresponds to this account rather well.” Menestheus and Teucer may be seen peering out of the opening, as well as the sons of Theseus.

Historians Think The Trojan Horse May Have Been A Metaphor — Or Siege Engine

Commons image courtesy of Wikimedia Commons Trojans are seen celebrating as the horse is driven into town in this image from 2004’s Troy. Image from the film Troy. Dr. Armand D’Angour of the University of Oxford clarified the situation more recently, in 2014. In the University’s newsletter, he said that “archaeological evidence suggests that Troy was certainly burned down; but, the wooden horse is an imaginative myth, presumably inspired by the way ancient siege-engines were coated with wet horse-hides to prevent them from being set alight.” However, as recently as August 2021, researchers in Turkey discovered dozens of wooden planks going back thousands of years in the hills of Hisarlik — which is widely thought to be the historical location of the city of Troy — which they claim to represent the site of the ancient metropolis.

  • The archaeologists were pretty confident they had discovered the remnants of the very genuine Trojan Horse itself, despite the fact that many historians expressed skepticism.
  • Regardless of whose version of the narrative you choose to believe, the phrase “Trojan horse” is still in common usage today.
  • The term “Trojan horse” — more generally referred to as merelya trojan— is now more widely employed in the context of computer malware that deceives users about the real nature of the infection.
  • Perhaps, in the same manner that we regard Virgil and Pausanias now, historians of the future will regard computer scientist Ken Thompson, who initially invented the phrase in the 1980s.
  • ‘Perhaps it’s more necessary to put your faith in the individuals who built the program,’ he suggests.
  • Followed by a story of an old Greek jar that was used to curse more than 55 persons in Athens, Greece.

Did the Trojan Horse exist? Classicist tests Greek ‘myths’

We are all familiar with the story of the Trojan Horse. First stated in Homer’s Odyssey, the Trojan Horse relates how Greek troops were able to capture the city of Troy after a failed ten-year siege by hiding in a gigantic horse that had been left as a sacrifice to the goddess Athena by the Trojans. Was it, however, a fabrication? Archaeological evidence reveals that Troy was definitely burned down; but, the wooden horse is an imaginary myth, presumably inspired by the way ancient siege-engines were coated with damp horse-hides to prevent them from being set ablaze, according to Oxford University classicist Dr Armand D’Angour.

  1. The Iliad and Odyssey, which are known as Homer’s epics, were created orally, without the use of written manuscripts, somewhere in the 8th Century BC, according to Dr D’Angour, following a long history of oral minstrelsy that had existed for years before that time.
  2. Even though the poems were produced without writing and verbally conveyed, we can be certain that they were eventually written down in Greek because that is the only way they have survived.’ According to Dr.
  3. The story has been read by millions of people and is among the most shared on the BBC website over the previous few days.
  4. D’Angour is working on a two-year project to restore the sounds of Greek music and to determine the importance of these sounds in some of the most renowned poetry from Ancient Greece.
  5. It was poets who produced the Iliad and Odyssey, as well as the love poems of archaic Lesbos, the victory odes of the early fifth century BC, and the choral sections of Greek tragedy and comedy, who composed the words that were to be sung and accompanied by musical instruments.

The melodic structures of ancient Greek music are given even less attention, in spite of the fact that we now have enough fragments and voluminous writings by ancient authors and musical theorists (all of which have been admirably translated and compiled by Andrew Barker in Greek Musical Writings) to exercise an informed scholarly imagination on them.

It is inevitable that readers of ancient writings will lose part of the original artistic effect of these songs if they do not pay attention to the auditory dimension of them.

Learn About the Mastermind Who Built the Trojan Horse

OdysseyIV.265ff and OdysseyV.492ff tell the story of Epeus (sometimes spelled Epeius or Epeos) who was a skillful fighter (IliadXXIII) and is credited with the construction of the Trojan horse with the assistance of Athena. According to Julian Ward Jones, Jr.’s article “The Trojan Horse: Timeo Danaos et Dona ferentis,” published in The Classical Journal, Vol. 65, No. 6, March 1970, pp. 241-247, Pliny the Elder claims that the horse was developed by Epeus, who is credited with inventing the horse.

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As a side note, it is in this passage that Laocoon warns: ‘Beware of Greeks carrying presents,’ as the phrase goes.

What Is a Trojan Horse?


Have You Ever Wondered.

  • What is a Trojan horse and how does it work? Identify which epic poetry contains the narrative of The Trojan Horse. What may the appearance of a modern-day Trojan horse be like

When we look at today’s Wonder of the Day, we are transported back in time to the time of the Trojan War. In Virgil’sAeneid, a famous epic poem, it is stated that the Greeks attempted to seize the ancient city of Troy and theTrojanpeople who had lived there for more than ten centuries. They were finally successful as a result of a creative bit of ruse. It was under Odysseus’ instruction that the Greeks created the enormous wood horses that served as symbols of Troy and stationed them at the city’s entrance gates for the rest of their lives.

A big wooden horse, according to the Trojans, was a peace sacrifice to their gods and, as such, a sign of their victory following a longsiege They dragged the massive wooden horse through the streets of the city center.

That night, when the Trojans had retired to their beds, the Greek troops trapped within the horse were able to break free and unlock the city’s gates, allowing the remainder of the Greek army to enter, which had returned under cover of darkness from its nighttime voyage.

The word “Trojanhorse” is still in use today “Even today, the phrase “deception” or “trick” refers to any type of deception or trick that includes convincing a target to allow an adversary to enter a secure location.

In this way, they are able to persuade people to install and use them without them recognizing the danger they are putting themselves in.

Wonder What’s Next?

An apple a day will not keep the Wonder of the Day away from you tomorrow!

Try It Out

Would you fall for the traditional Trojan horse ruse if it was presented to you today? Maybe not.especially if you were accompanied by a group of supportive friends and family members! Gather a group of people to assist you in participating in one or more of the following activities:

  • Do you enjoy reading about the mythology of ancient Greece? It’s incredible how much of today’s popular culture, including old sayings, can be traced back to these ancient tales. Today, go online and have a good time going through various articles. Some Outstanding Greek Myths! Which ones are your personal favorites? Why? What old sayings or present pop culture allusions have you heard that have their roots in an ancient Greek myth? Can you name any? Would a Trojan horse still be effective today? What are your thoughts? Wouldn’t you feel a little skeptical if a gigantic wooden horse showed up on your porch and demanded your attention? Probably! The question is, what kind of present would you be most likely to accept? What if you opened your door and discovered.what? Are you talking about a video game console? Is it time for a new cell phone? How about a life-size replica of your favorite music star? Was there anything you needed to do in order to open your arms and welcome it into your home? Of course, such products would not be able to support an army. But who knows what they may be hiding. Is it some sort of listening device? Is there a concealed video camera here? Is it possible that a super-secret brain scanner from the future exists? Yikes! Consider what a Trojan horse may look like in today’s world and create a short tale to describe how it might function in our world. As soon as you’re finished, upload your tale to Facebook so that all of your Wonder Friends may enjoy it. We can’t wait to see what kind of ideas you come up with. Do you want to take on a challenge? To assist children of all ages in learning about cyber security, the National Science Center (NSC) has developed an entertaining game that teaches them how to spot malware and avoid being a victim of computer “trojan horses.” Do you go on the internet, send emails, or use a cell phone? Then, using NSC Cyber Security methods, you can learn how to keep safe. Put your skills to the test against the Cyber Swarm! Defenders can be used to halt them dead in their tracks! When it comes to interfering with cyber security, these people aren’t fooling around. Learn how to beat them at their own game by understanding their strategy.


What about ancient Greek mythology piques your interest? These historical legends have influenced so much of today’s popular culture, including old sayings, that it’s astonishing how much of it has remained in existence. Today, go online and have a good time looking through some of the articles. Great Myths from the Ancient Greeks So, which ones are your top picks? Why? What old sayings or contemporary pop culture allusions have you heard that have their roots in an ancient Greek myth? A Trojan horse would be effective now, would it not?

  1. Were you suspicious if you were given the keys to your home and found a massive wooden horse on your doorstep?
  2. The question is, what kind of present would you be most likely to accept.
  3. Are you talking about a video gaming system, or something else?
  4. Your favorite pop star as a life-size replica?
  5. The fact is that such goods could not possibly retain an army in their grip.
  6. a listening gadget of some kind, perhaps?
  7. Are we dealing with a top-secret brain scanner from the future here?
  8. Write a short tale about how a Trojan horse may seem in the modern world and explain how it might function.
  9. Your inventiveness is something we are looking forward to seeing.

To assist children of all ages learn about cyber security, the National Science Center (NSC) has developed an entertaining game that teaches them how to identify malware and avoid being a victim of computer “trojans.” Use of the internet, email, and cell phones are all common activities for you.

Face Cyber Swarm and see how well you do!

When it comes to tampering with cyber security, these dudes are serious.

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Trojan War

From Homer and Herodotus to Sophocles and Virgil, the account of the Trojan War—the Bronze Age struggle between the kingdoms of Troy and Mycenaean Greece—crosses the boundaries of history and legend in ancient Greece, and it has inspired some of the finest authors of antiquity, including Virgil. After re-discovering the site of Troy in what is now western Turkey in the 19th century, archaeologists have unearthed more and more evidence of a kingdom that reached its zenith and may have been destroyed around 1,180 B.C.—perhaps serving as a model for the tales recounted by Homer some 400 years later in his epic poems the “Iliad” and the “Odyssey.”

The Narrative of the Trojan War

It was the abduction (or elopement), according to ancient traditions, of Queen Helen of Sparta by the Trojan prince Paris that triggered the outbreak of battle. Her betrayed husband Menelaus persuaded his brother Agamemnon, the king of Mycenae, to launch an expedition to reclaim Helen from exile in Spartia. Among those who followed Agamemnon on his expedition were the Greek heroes Achilles, Odysseus, Nestor, and Ajax, as well as an army of more than a thousand ships from all across the Hellenic world.

  • After more than a decade of fights and skirmishes, including the legendary deaths of the Trojan prince Hector and the supposedly invincible Achilles, the Greek soldiers finally withdrew from their camp, leaving a massive wooden horse outside the city’s gates.
  • When night fell, the horse’s mouth opened and a party of Greek warriors, headed by Odysseus, crawled out and sacked the city of Troy from the inside out.
  • Odysseus’ long and sometimes interrupted journey home to Ithaca, as recorded in Homer’s “Odyssey,” took him a total of ten years.
  • Following his death, some reports claim she was deported to the Greek island of Rhodes, where she was executed by hanging by a spiteful war widow.

The Trojan War Epics

There is very little information available regarding the historical Homer. Historians believe that the “Iliad” was completed about 750 B.C., and that the “Odyssey” was completed around 725 B.C. Both have their origins in the oral tradition and were first recorded decades or centuries after they were written, respectively. Many of the most well-known episodes of the war, from the abduction of Helen to the Trojan Horse and the sack of Troy, can be traced back to the so-called “Epic Cycle,” a collection of narratives compiled in the sixth century B.C.

The “Aeneid,” the third major classical epic inspired by the Trojan War, was written in the first century B.C.

It tells the story of a group of Trojans headed by the hero Aeneas who flee their ruined homeland and go to Carthage before settling in Rome and creating the city.

Is the Trojan War a Real War?

Many passages of Homer’s epic of the Trojan War are difficult to comprehend historically. Helen was fathered by Zeus, who disguised himself as a swan and raped her mother Leda), and much of the action is led (or interfered with) by the many rival Greek gods. For example, according to legend, Paris won Helen’s heart after bestowing the golden apple upon the goddess Aphrodite in recognition of her beauty (“The Judgment of Paris” tells the story of how Paris was asked to choose the most beautiful goddess among Hera, Athena, and Aphrodite by bestowing the apple upon the winner).

In 1870, under the guidance of German archaeologist Heinrich Schliemann, extensive excavations at the site of Troy uncovered a tiny citadel mound and layers of rubble that were 25 meters thick.

until its eventual abandonment in A.D.

Following recent digs, it was discovered that Troy had an occupied area ten times the size of the citadel, establishing it as a large Bronze Age metropolis.

At the time of Homer’s writing, 400 years later, the ruins would still have been evident.

Was the Trojan Horse a true story?

  • 10:17 a.m. ET on June 9, 2021
  • Updated at 9:37 a.m. ET on June 11, 2021

On June 9, 2021, at 10:17 a.m. Eastern Time; on June 11, 2021, at 9:37 a.m. Eastern Time.

Most read in the greek islands

Further archaeological excavations revealed that the city of Troy was far larger than previously assumed. This was a significant discovery. They also discovered around 10 separate levels, indicating that the city had been taken at least twice before this discovery. Although the narrative of the Trojan War may not have included a big horse because of the numerous attacks, it was unquestionably a historical event.

Legend of the Trojan Horse for Kids (Beware of Greeks Bearing Gifts)

Beware of Greeks who come carrying presents, according to an ancient proverb. That old proverb dates back 2,500 years to the city-state of Sparta in ancient Greece, whence it derives.

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As the story goes.

Beware of Greeks who come bringing presents, according to an old proverb! According to legend, the city-state of Sparta in ancient Greece was the source of this proverb 2,500 years ago.

The Trojan Horse Being Dragged into the City of Troy

The Trojan Horse is dragged into the city of Troy by the charioteers.


Giulio Bonasone (Italian, c. 1510–after 1576) was an artist who lived from 1510 to 1576.

About this artwork

The design for this engraving was created by Francesco Primaticcio, an Italian Mannerist who worked at Fountainebleu and was the inspiration for this etching. Virgil’s epic poem, the Aeneid, tells the story of the Trojan War, and this sculpture depicts a moment from it. The Trojans came across a wooden horse that had been put outside the city’s walls as a gift to their gods by the Greeks. The Trojans determined that it was safe to reintroduce the horse into the city after ten years, reasoning that the Greeks would almost certainly have withdrawn their siege and left by then.


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Prints and drawings are two types of artwork.


Giulio Bonasone is a composer from Italy.


Bonasone, Giulio


The engraving is done on ivory-colored lay paper.


407 x 634 millimeters

Credit Line

The Amanda S. Johnson and Marion J. Livingston Endowment has been established.

Reference Number

A work in progress, object information may be modified when fresh research findings become available. Please send an email if you can contribute to making this record better. You may find information about picture downloads and licensing on this page as well.

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A Trojan Horse is a container with a harmless appearance that is used to conceal anything in order to get past defenses or some other impediment. Trojan Horses are capable of serving both good and evil purposes. Here’s how to identify and make advantage of them. ***

The Basics

The story of the Trojan Horse is one of the most well-known of all the Greek myths, and with good reason. The Trojan Battle had been raging for a decade with no sign of a conclusion in sight and many Greek heroes having died when Odysseus came up with an idea that helped the Greeks win the war. Because the Trojans regarded horses as holy, the Greeks constructed a massive, hollow wooden horse in their honor. They built it out of wood from Cornel trees, which are also considered sacred, in order to make it even more appealing.

  • After considerable deliberation about whether or not the Greeks could be trusted, the Trojans hauled the massive horse within the city’s gates.
  • By midnight, everyone had fallen into a drunken coma.
  • The Greeks gained entry to the city at that point.
  • It is believed that some of the troops proceeded deeper into the countryside, establishing villages that eventually contributed to the establishment of Rome.
  • Although there is some archeological evidence for the existence of Troy, most historians now believe that the narrative is a fable created by Greek mythology.
  • Whether it is a myth or not, the fact that the narrative of the Trojan Horse has endured for more than 3,000 years demonstrates its strength and usefulness as a fundamental metaphor.
  • We can only hypothesize as to why this is happening.
  • Moreover, it serves as a fable, a metaphor, a challenge to be inventive, and an example of thinking beyond the box.

It is both useful and weird at the same time. Because it serves as a conceptual model, we may adapt the Trojan Horse myth to a wide range of disciplines and circumstances. It is a notion that may be utilized for both positive and bad purposes.

The Trojan Horse in Marketing and Business

We live in an era in which we are constantly bombarded with commercial messages at all hours of the day. We have learned to block out these messages, just as the Trojans did while they were hidden in their city – we use advertisement blockers, toss away junk mail that hasn’t been opened, ignore billboards, and filter out spam emails. Marketers frequently employ a method similar to that of the Trojan Horse in order to attract our attention. The apparent gift they are offering is an ebook, a discount card, a sample, or something similar.

  • When things appear to be too good to be true, it is a good heuristic to simply forget about them.
  • The Greeks used a holy creature and a specific sort of wood to create a shape that would appeal to their intended audience.
  • The Greeks demonstrated inventive thinking by devising a method that was novel and, as a result, surprising.
  • Once a marketing tactic becomes well-known, its effectiveness begins to diminish.
  • Fortunately, these ruses are now widely known, and we just disregard them.
  • The following are some examples of Trojan Horse marketing:
  • Allowing readers to read the first chapter of a book for free if they sign up for an email list – People who have read the chapter and gotten more emails from the author are more likely to purchase the whole book than they would have done if they had simply seen an advertisement. It is possible to create free, high-quality blog content for an audience to enjoy – Once people are interested in the blogger’s voice and skills, it is possible to begin promoting. Many individuals will wish to assist the individual whose work they have been consuming for free at some time in the future. This support might take the form of purchasing courses, books, or consulting services, or it could take the form of a donation to a Patreon page. We created themembership not just as a collection of extras for individuals, but also as a way to raise funds to sustain the free material we give. Writing a book detailing an expert’s particular expertise – While book sales are not always strong, having the book published helps the expert’s firm succeed. To give an example, Ryan Holiday has indicated that his books have resulted in his earning more money from speaking and consulting than he has earned from book sales. A business’s ability to generate the greatest amount of income from revenue streams that do not appear to be its primary goal — for example, high-fashion brands often make more money from perfume than from clothing, cinemas rely on the sale of popcorn and drinks, and some restaurants make the majority of their money from the sale of alcohol Creating viral branded content that people want to share and participate with because it is entertaining and frequently humorous — For example, try watching the Android “Friends Furever” video without sending it to at least one other person. The endearing video brings a marketing message to a close, increasing the likelihood that people will pay attention to it.

Seth Godin explores the concept of permission marketing under a different term in his bookPermission Marketing. When you allow others to access your mailbox, you are allowing them to access your city. It’s difficult to predict whether they’ll be there for good or bad reasons in advance. Godin describes how the notion works in a blog post, which is available here: Marketing by permission (rather than by right) is the privilege (rather than the right) of providing expected, personal, and relevant communications to those who have shown an interest in receiving them.

  • It understands that treating people with dignity is the most effective method to get their attention.
  • Real permission works in this way: if you cease showing up, people grumble and inquire as to where you have disappeared to.
  • First impressions are important, but you should not ask for the sale right away.
  • You must first make a pledge in order to obtain authorization.
  • And then, and this is the difficult part, all you have to do is wait.
  • You are neither selling or renting the list, nor are you demanding greater attention.
  • According to the evidence, Amazon is developing a permission asset rather than a brand asset.
  • Once individuals fell for the original Trojan Horse, Amazon enticed them with more things and progressively grew its share of their online spending by offering them more and more.
  • Amazon has invested millions of dollars in technology and infrastructure, in the same way that the Greeks put out effort to construct the horse.

According to John Warrillow, writing on the subject of Amazon Prime, “Like many subscription models, Amazon Prime is a Trojan horse that is expanding the list of products consumers are willing to buy from Amazon while also providing the eggheads in Seattle with a mountain of customer data to sift through.”

The Trojan Horse and the Benjamin Franklin Effect

Let’s imagine there is someone who strongly dislikes you – and I mean strongly. It’s not a big deal; this occurs to everyone. The question arises, though, if you are required to create a bond with this individual. Or it’s possible that they don’t detest you at all, they simply don’t know who you are. In either case, you must establish a working connection with them. What should you do in this situation? Invite them out for coffee, give them a present, or ask a friend to introduce you through email.

This psychological phenomenon is known as the Benjamin Franklin effect, and it occurs when we learn to admire those for whom we have done favors.

As recounted in his memoirs, Franklin’s original tale describes how he used this during his tenure as an elected official: Because I had heard that he had a specific extremely rare and unusual book in his library, I sent him a letter in which I expressed my wish to peruse that book and asked him if he would do me the favor of loan it to me for a few days.

After he sent it to me right away, I returned it to him in approximately a week with another message, in which I expressed my gratitude for the favor.

We may utilize Franklin’s strategy to acquire the respect, friendship, and cooperation of others by posing as a Trojan Horse for others to follow.

Once they have accepted this and completed the favor, it is possible to leverage their cooperation.

  • Consider the following scenario: you have a significant hate towards someone. You shouldn’t be concerned
  • This occurs to everyone at some point. If you must develop a bond of loyalty with this individual, how do you go about doing so? Alternatively, it is possible that they may not detest you, but just do not know who you are. It doesn’t matter how you approach them
  • You must establish a working rapport with them. Was there anything you could have done differently? Invite them out for coffee, give them a present, or ask a friend to introduce you through email. In order to overcome this problem, one option is to employ the Benjamin Franklin effect, which is effectively a Trojan Horse strategy to relationship development. In psychology, the Benjamin Franklin effect is a psychological phenomena in which we grow to admire those who have done us a favor in exchange for something. To put it another way, the initial favor serves as a Trojan Horse, concealing a relationship within its fold. As recounted in his memoirs, Franklin’s original tale describes how he used this during his tenure as an elected official: Because I had heard that he had a specific extremely rare and unusual book in his library, I sent him a letter in which I expressed my wish to peruse that book and asked him if he would do me the favor of loan it to me for a few days. He agreed, and I was very grateful. After he sent it to me right away, I returned it to him in about a week with another message, in which I expressed my gratitude for his kindness. His first words to me were “I’m sorry,” which he had never said before, and he did it with great courtesy
  • And he proceeded to demonstrate a willingness to assist me on all occasions, and we became great friends, a friendship that lasted until his death. We may utilize Franklin’s strategy to acquire the respect, friendship, and cooperation of others by acting as a Trojan Horse for them. We show our appreciation and believe them to have what we lack by asking for a favor, which is a sort of flattery that also acts as the present in this situation. This may be utilized once they have accepted the situation and completed the favor. The following are examples of the Benjamin Franklin effect and the Trojan Horse working together:
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In his book The 48 Laws of Power, Robert Greene also suggests a variety of Trojan Horse–style strategies, which include disguising genuine intentions behind a veneer and adopting particular behavior to achieve objectives. To disarm, selective honesty and judgment should be used. A single real and honest move will outweigh dozens of dishonest ones in the long run. Even the most cynical individuals are taken aback by genuine acts of honesty and charity that are given from the heart. Once you’ve pierced their armor with your selective honesty, you’ll be able to lie and control them as you choose.

With the same analogy in mind, Greene returns to it in The 33 Strategies of War: make friends with your adversaries by worming your way into their hearts and thoughts.

The guard will be accompanied by a companion.

The Trojan Horse technique, which involves performing an unexpected act of compassion and giving that causes individuals to relax their defenses, can have a more immediate impact.

Knowing the source of the problem provides you tremendous ability to transform it from the inside out. You must constantly keep in mind that your primary priority is to penetrate the center. It is never acceptable to whale away at the perimeter or just pound on the walls.

How Artists Change Your Mind

Many artists (a word used here to refer to anybody who makes anything, rather than simply those who paint canvases) have utilized their work to conceal key political goals or to promote social causes. Political and social issues are conveyed via beautiful music by artists such as the Beatles, Bob Dylan, and Conor Oberst. Key life lessons and paradigm-shifting concepts are encapsulated in amusing tales and analogies by bloggers such as Seth Godin and James Altucher, among others. The ladies who worked on the Bayeux Tapestry brought their own unique perspectives to the vistas of conflict and victory shown on the tapestry.

  1. The most tranquil paintings of Johannes Vermeer reveal intricate, forbidden storylines that are difficult to understand.
  2. Consider the character of Gatsby, who throws opulent parties only for the aim of luring Daisy back to him.
  3. People express themselves by whatever techniques are available to them in order to communicate their opinions and attitudes.
  4. The goal is to communicate a message in a way that is understandable to the general public.
  5. However, when it is presented in an entertaining manner, we are delighted to draw the wooden horse within the city walls.
  6. Now is the time for artists to employ their ingenuity and imagination to disseminate their thoughts.
  7. Considering art as a Trojan Horse is a really crucial notion to grasp.

This organization’s mission is to raise awareness about the value of clear thinking, lifelong learning, making sound decisions, and having a meaningful life.

A large number of individuals have been reached and motivated by this agenda as a result of the use of tales, analogies, and rigorous investigation of essential themes.

A lot more than that, it’s about changing the way individuals think about themselves.

However, much like in the legendary tale of the Trojan Horse, tales serve as vehicles for the transmission of information such as morals and lessons.

In order to do this, we must create our own Trojan horses by embedding our goods and ideas into tales that people want to tell.

Art is approached in the same way by Francis T.

As opposed to one one manifestation, the Trojan Horse offers numerous platoons, each capable of strategically addressing the broader culture while simultaneously demonstrating reproducible answers.

In summary, when it comes to spreading a concept or sparking change, we would do well to take a page from the ancient Greeks’ book of instructions.

We may transmit meaning to others by presenting it in a manner that is appealing to them.

Artists, marketers, and politicians (among others) have long recognized the necessity of taking a creative approach to problem solving. It is a method of infusing our ideals, both good and negative, into the lives of others through the presentation of a seemingly innocuous gift.

April 24, 1184 B.C.: Trojan Horse Defeats State-of-the-Art Security

While fighting in the Trojan War, the Greeks embark on their ships, leaving behind a massive wooden horse that served as a victory present to the victors. It is dragged inside the city’s walls, and Greek troops emerge from the horse’s belly at night to slaughter the city’s defenders and begin the destruction of the city. Whether or not this truly occurred, and whether or not the customary date assigned is correct, archeological evidence has proved that a Trojan War did take place in Asia Minor about 1200 B.C.

  • However, it is by no means a legend.
  • The conflict began when a prince of Troy eloped with Helen, the wife of the king of Sparta, igniting a rivalry between the two countries.
  • The ladies in their lives were rated in milliHelens by snickering male college students throughout the years.
  • Today, her name is associated with someone who does not heed the warnings of others.
  • So, what cybersecurity lessons can we draw from the original Trojan Horse that we may use today?
  • A ten-year siege of Troy by the Greeks had gone unfruitful
  • Persistence was required. Things are not always what they appear to be in terms of epistemology. Virgil’s most recent update: Keep an eye out for people who bring presents. The Trojans, who adored horses and were overjoyed with the gift, were duped by social engineering when they received the horse. Engineering: The horse was mounted on wheels, which was intended to make it easier for the Trojans to drag it through their fortifications. Disregarding or ignoring warning signals: Cassandra and Laocoon were both ignored. Delay: The Trojan Horse did not inflict injury right away, but instead waited for the right moment
  • Size: It just required a few of Greeks to do a great deal of destruction
  • From the inside, they were able to undermine security by assassinating guards and unlocking the gates, thereby rendering Troy’s fortified walls ineffective. The Greek ships had returned to port, and their troops had surged ashore once more
  • The extent of the destruction was as follows: Troy was completely destroyed. Troy was defeated in the battle
  • The consequences were long-lasting.

Of course, the worst that may happen is that you lose your data, your hard drive, your thesis, your job, your money, your business, your identity, or some horrible combination of all of the aforementioned. (Image courtesy of Various) The original version of this article published on Wired.com on April 24, 2008.

Trojan Horse Facts

The Trojan Horse was a well-known figure in Greek mythology during the time of the ancients. This was a narrative about the cities of Athens and Sparta, respectively. Trojan Horse is a slang term for a person who is deceived or tricked into doing something.


During the Trojan War, Greece battled against the city of Troy, which was a victory for them. This conflict began in the 13th century, when the prince of Troy, Prince Paris, kidnapped the Spartan queen, Queen Helen, from her husband, and continued until the 14th century. The Trojan War is something about which no one is entirely certain if it occurred or not, but if it did, it was caused by envy. According to mythology, Queen Helen fell in love with Prince Paris and the two of them determined that they would spend the rest of their lives as a couple.

The Trojans resolved that they would battle against the King in order to prevent her from being forced to return.

According to tradition, this was the battle in which Achilles participated. In total, almost 1,000 different ships were used to transport the thousands of fighters who had gathered in one place.


Troy was a mighty city that was well-versed in the art of defending itself against its adversaries. It was also built with a wall that extended all the way around the city to prevent intruders from entering the territory. In the event that someone approached the city’s perimeter wall, the Trojan army would kill them with arrows before they had a chance to get inside. The Trojan army was protected behind their city’s walls, and they were able to overcome their adversaries as they advanced into the city.


During this time period, the Greeks had hoped to attack Troy and compel the inhabitants to demolish the city’s walls and fortifications. They tried and tried, but they were never able to discover a way within the walls of the building. They couldn’t even locate a way through the wall; it was as if the city had been entirely encircled by the wall, with no one being able to get in or leave.


A few days later, as the Greeks were about to surrender, Odysseus, one of the Greek generals, came up with an incredible plan. He believed that if they could fool the Trojans into allowing them to enter the city, they would be able to battle and defeat them. Odysseus had an idea, and he enlisted the help of the Greeks to construct a massive horse made of wood and hollow in the century. This horse was a sight to behold, and he was also quite strong and hefty. When they were through with the horse, they left it outside the city gates of Troy.

This, however, was a ruse.

After they had left, the Trojan army entered the city and carried the horse inside.

Troy was conquered that night when the Greeks who had been hidden within the horse burst out and defeated everyone else who had been asleep at the time.


No one knows for certain whether this was a true event or if the Trojan horse was a mythical creature. Despite the fact that Troy was a city that wished to battle with Greece, no one is really sure if the mythology is accurate and if they won the war because of the trojan horse or if the legend was made up to make people believe it was.

Facts About the Trojan Horse:

  • According to tradition, Aeneas escaped while the city of Troy was on fire and fled to the territory of the Roman Empire. The conflict is depicted in the Iliad, which is a poem composed by the Greek poet Homer
  • The gods were purportedly present to take sides and aid Athens in its victory over Sparta. Achilles, Hector, and Paris were some of the most renowned soldiers during this conflict
  • The Troyans believed that the Trojan horse was a symbol of Greek submission
  • And the Greeks believed that the Trojan horse was a sign of Greek capitulation
  • Some people believe that the war took place, but that the Trojan Horse myth is most likely simply that: a story.

What Did You Learn?

  1. What was the Trojan horse in this case? The Trojan horse was a horse that was used to transport people to Troy. What was the significance of the horse? The Trojan horse was hollow, and the Greeks hid within until the Troyans took it in and fell asleep
  2. Nevertheless, the Trojan horse was not hollow. What was it that the Trojan horse did? When the Greeks defeated the city of Troy, they were able to ask themselves, “Why did this conflict happen between Troy and the Greeks?” The battle erupted because the prince of Troy desired to marry the queen of Sparta, who was already married to the King of Troy. Is W’s role as the Trojan horse genuine? None of us are sure whether or not the Trojan horse is a genuine horse or a mythology.

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